A a Medical Research Council (MRC) funded project being led by Prof. Lynne Dawkins from the Centre for Addictive Behaviours Research (CABR) at London South Bank University in conjunction with University College London (UCL) and the University of East Anglia (UEA). The project aims to test the effectiveness of a novel, scalable digital intervention that could increase the number of smokers who purchase an EC online to switch to vaping in order to stop smoking completely. The intervention would be compared to what smokers usually do - i.e. making their own choice about what to purchase.
Co-Investigators
- Vassilis Sideropoulos
- Prof.Daniel Frings
- Prof.Jamie Brown
- Prof.Hayden McRobbie
- Prof.Felix Naughton
- Dr. Sharon Cox
- Dr. Catherine Kimber
